FABRIC creative was responsible for an interactive branding solution at the first edition of sidebyside; a music, culture and arts based event in Adelaide, SA. Based around an organic day time aesthetic to compliment their venue artwork, the installation comes to life after dark through a patron controllable, projection mapped display of colour and geometric patterns.
“This concept is an example of how FABRICs technologies are able to take static branding and allow people an opportunity to connect with it in a unique capacity through their ability to control the projections themselves.”
The custom hardware and software developed for this WiFi-based installation allowed the podium to be placed anywhere in the vicinity of the sign allowing exceptional convenience in the process of venue and production design.
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